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Romir / Products / Special offers / On-line Omnibus

Ivan Milekhin Client Service Director

On-line Omnibus

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent.
Romir’s On-line Omnibus is a bi-weekly conducted survey among Internet users.

The advantages of On-line Omnibus:

• reach among hard to reach groups
• cost savings (because the sampling and screening costs are shared across multiple clients)
• timeliness (because omnibus samples are large and interviewing is ongoing)
• data received promptly
• research requiring multimedia (photos, videos, sound etc.)

Survey is conducted bi-weekly among:

• Regular Internet users all over Russia;
• Sample of 1,500 respondents at the age of 14+.

Socio-demographic profile (free of charge):

• Gender;
• Age;
• Education;
• Social status;
• Income level;
• Occupation.

Timing of On-line Omnibus Survey

Deadline to include questions (English): two day before fieldwork

Deadline to include questions (Russian): one day before fieldwork

Fieldwork - every 2^nd and 4^th Friday

Results received (English): in 3 days after the end of fieldwork