Ethnographic Research
Ethnographic research implies studying and monitoring consumers’ way of life in their “habitual” environment, but not in a laboratory atmosphere.
The results of ethnographic studies are applied to the development of new products and services, to obtain a comprehensive understanding of consumers’ lifestyles, habits, and preferences.
Such research provides our Clients with the most accurate and comprehensive information about consumers’ opinions, intentions and preferences, which is especially important in situations when conventional methods are less efficient or cannot be used, in particular in exploration of highly competitive markets.
During ethnographic studies we use inter alia video and audio records, pictures, and diaries.
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