CAWI (Computer Assisted Web Interview)
Romir is one of the first research companies in Russia conducting on-line surveys, having started in 1999.
CAWI can help with solving following tasks:
- U&A (Consumer’s habits and preferences)
- Testing of advertising materials • Customers satisfaction
- Website testing
- Brand Image
Advantages of CAWI:
- Time and cost effective
- Comfort for respondents – fast filling and guarantee of anonymity
- Complete and thought-through answers from respondents
- Data and reports available immediately and on-line
- System of data protection
- Support for any question and logical construction of the questionnaire including switching in accordance with respondent’s answers
- Avoidance of positioning effects by standardized rotation and randomization of items
- Automatic control
- Possibility to integrate logos and pictures and demonstrate video and audio materials
CAWI methodology:
- Sample can be composed by using on-line panel; list of existing customers and also from random recruitment of internautes
Romir provides two basic on-line surveys:
- Full cycle research including questionnaires’ composure and programming, fieldwork, data analysis and final report
- Questionnaires’ programming, fieldwork, providing access to data and basic reports on-line, and primary data processing
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