Shopper-Centric Information Flow
Romir has launched the SCIF research platform, based on household panel data. The output data of SCIF include information about buyers and the purchases they make.
The system is designed for top managers who take strategic decisions. It helps to provide the latest objective information about all trends and themes of the market. It is an effective tool, enabling the accurate measurement and analysis of complex market communications and calculation of ROI.
Advantages of SCIF:
• quick data collection;
• verified data (the fact of purchase is backed with shopping bills and barcodes);
• innovative technology;
• integrated approach;
• unlimited number of categories.
SCIF consists of 3,000 households in 23 Russian cities with a population over 500,000 people (including 1,000 households in Moscow), whose members scan online the barcodes of all purchased products brought at home. Romir specialists ensure that panelists receive round-the-clock technical support.
The SCIF research panel gives detailed information about buyers (decision makers) and consumers (by whom a product or other is bought). In addition, it collects information about retail outlets (type, status, location, type of service, etc.).
The SCIF research platform is the basis of three tools: SCIF Panel, SCIF Tracking and SCIF Top Analytics.
SCIF Panel provides all relevant information about purchased goods, the socio-demographic profile of the consumer, his or her lifestyle and media preferences.
Data from the panel help manufacturers to reinforce their competitive position, and to find new opportunities for business development.
Information about retail outlets flows in from two sources: each panelist’s electronic diary and Romir specialists’ complementary description.
This product is designed for market research managers and business planning specialists who work for large manufacturers.
SCIF Tracking is a tool for evaluating brand’s performance, based upon the verified purchase of a certain product by a certain buyer. This is the most accurate instrument of shaping brand target groups.
The technology of the tool makes it possible to quickly and accurately evaluate brand health characteristics, to see the shares of new, loyal and lost buyers.
SCIF Tracking allows verification of purchase of brands of various product categories within predetermined periods of time (daily, weekly, monthly, and so on).
This instrument helps to track changes in purchasing behaviour: switches from one brand to another, an increase/decrease of loyalty towards a brand, etc., and to identify consumer reaction to different ad campaigns.
SCIF Tracking also permits evaluation of a new product’s position on the market.
This product is designed for brand managers and marketing directors of large consumer goods manufacturers.
SCIF Top Analytics is a monthly bulletin specially designed for top managers of consumer goods manufacturers. The bulletin includes information regarding the Russian economy, trends in certain product categories, important shopper and consumer insights, and leading brand performance. It is available both in online format and in hard copy.
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